Major League Baseball plans to celebrate if Barry Bonds passes Hank Aaron as the all-time home run kind. MLB's sponsors, however, have a different idea.
According to Bloomberg News, one of baseball's 18 national sponsors, Bank of America Corp., said Tuesday that because of steroid allegations, it will not take part in any campaign celebrating Bonds.
"We are a company where confidence and trust is held high," Cathy Bessant, Bank of America's global marketing executive, told Bloomberg News. "A company like ours is always going to choose the untainted opportunity. There is no reason to stand up for controversy."
Echoing those sentiments, Home Depot said it will not be part of a celebration unless an investigation shows Bonds did not use performance-enhancing substances. However, PepsiCo Inc. would recognize Bonds in a "muted way," according to PepsioCo North America president Dawn Hudson.
Bank of America signed a five-year sponsorship deal with MLB in 2004 after previously sponsoring several individual teams.
"We are longtime partners of baseball, and with their perception on drugs, I could stand on the roof and scream that this issue has to get resolved," Bessant told Bloomberg News. "Baseball has got to get the perception of drugs out of the spot. It matters. Cheating matters. It isn't OK to cork a bat. Cheaters shouldn't prosper."
baseball